PHD INSIGHTS ON SUCCESSFULLY ENGAGING YOUR CHANNEL PARTNERS
by Ivan Grisedale
Are you thinking; "do enablement & incentive programs build loyalty with Channel partners and resellers"?
If so then here are some key questions to consider if you're thinking about launching a B2B Loyalty Program or even how to re-engineer an existing one:
The first one is to ask yourself 'Is a loyalty program right for your business'? Like any marketing strategy, loyalty programs have a place and an ideal environment in which they should be deployed and managed.
Are we currently supporting our partners and what should we be considering?
You might then wonder if it’s a good idea to involve other vendors and 'what are the key benefits of a 'B2B Coalition'.
Amplifying the message internally through chat rooms, live chat, rating and feedback mechanisms as well as externally through Social Badging using the Open Badge platform may help you to understand 'why social media in your loyalty program increases ROI results'.
Thinking ahead, you might ponder thoughts around the best 'tactics to accelerate participation in your loyalty program' once you've arrived at the ‘threshold of engagement’.
Getting the balance right between the hard and soft benefits of your b2b channel loyalty program can be the key to its effectiveness.
When all is said and done, you’ll want to feel safe & secure in the knowledge that you have an “in tune” customer help desk to handle participant’s queries, comments, aspirations and…. complaints.
So if you already have a program that you've realised needs 'hacking'; a new approach is sometimes the best cure.
We are excited to announce that Motivforce has been named a finalist in three categories at the 2019 Institute of Promotional Marketing (IPM) Awards together with our client programs Know Your IBM and Thomas Cook Endless Earnings.
Gamification is the use of game-play mechanics for non-game applications and it has grown in popularity as a loyalty program tactic. Indeed, when used effectively digital games have achieved fantastic results.
Equally, there have been numerous examples where the gamification execution has failed to deliver. This can be extremely problematic for businesses as the financial investment and staff resources required to design and deploy gamification can be considerable.
The top three reasons why gamification tactics and campaigns failing to deliver the desired ROI have been identified as:
Loyalty and incentive programs attract, motivate and reward your best customers and there is no doubt that they can be very powerful marketing tools – their success has been well documented in industry case studies, academic literature and loyalty marketing awards programs.
Your best customers are the ones that listen to and respond to your loyalty promise. But delivering on that promise is highly dependent on structuring an effective program. All too often loyalty programs fail to deliver their promise not only to participants; they also fail to meet the high expectations of senior management.
Thus, to deliver on the ‘spectacle’ of a loyalty program, it’s vital we work on the ‘science’ behind it. Here are 8 key elements to applying this science.
Thinking of launching a loyalty program? But you don’t know where to start? Try running a pilot program!
Loyalty programs are a long-term strategy. Getting them launched requires the strategy to be embraced and signed off by the entire organization, including finance, operations, sales and marketing. Each of these departments has their own agenda and expectations as to what the loyalty program will deliver. This ongoing internal assessment can delay the launch of a program for years, and prevent the company from enjoying the benefits that a well-structured loyalty and incentive program can deliver.
When planning a destination for your incentive travel rewards program, a number of things must be considered to ensure its success. The question will be raised “How do I choose the correct destination for incentive travel reward?” This is where a professional incentive travel agency can assist by providing a wealth of knowledge and suitable options based on your program requirements budget and the target audience.
What does 2019 have in store for B2B loyalty marketing programs? Read on to see what our loyalty doctors have predicted to be the top 10 advancements in B2B loyalty programs for 2019.
Today’s program managers are conceding that the constant desire for global standardization has reached an inflection point where there still needs to be a high level of local customization. This is despite procurement and finance departments thinking that even more efficiencies can be derived from global program operations resulting in year on year cost savings.
Whilst a lot of time and money is spent creating brand and positioning, little effort is spent on developing the “loyalty avatar” that will be used to communicate to program participants, both formally and informally.
Every company needs them; re-seller top dogs. They drive success, they show others how it’s done, they collect the rewards, they stash the cash, they may come to expect the white glove treatment. At the same time, it is becoming clear that incentivizing these star business partners also has a dark side. And it is good for companies that run performance incentive programs for their channel partners to be aware of this.
Motivforce has scooped two Gold Awards and three Silver Awards at the prestigious 2018 Brandon Hall Excellence Awards with client channel incentive programs Know Your IBM and Lenovo LEAP.