To Bundle or Not to Bundle?
Recently one of our clients came up with the idea of running a bundle promotion.
Bundle promotions are commonly seen in our B2B loyalty space and the concept is well accepted by customers.
However, here we need to pause and remind ourselves of the purpose of running a promotion.
You need to diagnose the problem before implementing a loyalty program
A loyalty and incentive company has to behave like a doctor – it has to diagnose the problem before implementing the cure. One common mistake that companies make is, instead of making a personal diagnosis, they just copy what their competitors are doing To avoid these mistakes...
Why social media in your loyalty program increases ROI results
The concept of Social Loyalty has been growing over the last five years, but we predict that 2016 is the year when it will truly take off in terms of our clients. Social media is one of the most absorbing tasks that individuals undertake on a daily basis. Indeed for Millennials, their life is built around their social media habits. Thus savvy program designers are looking to leverage this existing infrastructure to drive their own programs.
Do people cheat your loyalty program? How to increase honesty
Clients often point out that many loyalty program members cheat and that making compliance rules stricter hardly seems to have any effect. It’s not like they’re all bad apples, it’s just that a lot of members seem to curb honesty, here, there and everywhere.
How to Handle Customer Complaints on Social Media?
In order to find answers, let’s take a look at some more facts. When customers voice their discontent socially, they share a story about a personal experience. It’s often a tale from the heart, it’s not a professionally edited PR statement, and its tone of voice is authentic, unpolished, raw even.
How to drive engagement using big Data in B2B loyalty programs
Some of us at Motivforce have been avid Star Trek fans since our early years. Mind you, not the super nerdy types who glue on pointed ears and pretend to chat via chest-fitted communicators at conventions. Nerdy enough though, to sometimes use the show as a frame of reference when confronted with the realities of work life.